Marketing and Public Relations Committee
Mission:
The mission of the Marketing and Public Relations Committee is to increase support
and public enthusiasm for the MCCP through the development and execution of strategies
designed to heighten awareness of the program, thereby serving to increase monetary
commitments and reinforce fundraising efforts. The Committee will serve as a resource
to MCCP staff in the implementation of the following.
Strategies:
- Develop and maintain continuous relationship with the press; form coalition of news organizations to provide expertise and involvement; coordinate press conferences, coverage of events and announcements.
- Initiate marketing/advertising campaign utilizing print and broadcast media to include newspapers, magazines, television, radio stations and web sites.
- Design comprehensive marketing materials to be used in promotion and in business and foundation solicitation efforts, to include: press kits, e-newsletters, and quarterly "Partners" newsletters.
- Initiate community outreach activities for MCCP exposure by working with civic and service organizations and instituting a speaker's bureau.
- Work with Media Advisory Committee, whose members represent local print and broadcasting media, to devise strategies to promote awareness of the MCCP and its activities.
- Develop and maintain MCCP web site.
If you are interested in volunteering to assist the Marketing and Public Relations Committee fulfill its mission, please e-mail MCCP at mccp@fairfaxcounty.gov or call (703-324-5171)
